定 价:59 元
丛书名:
抱歉,电子工业出版社不参与样书赠送活动!
- 作者:莫川川
- 出版时间:2024/6/1
- ISBN:9787121477454
- 出 版 社:电子工业出版社
适用读者:本书不仅可作为高职院校及应用型本科跨境电子商务、国际经济与贸易、物流管理、国际商务等专业课程的教材,也可作为跨境电商行业从业人员的参考书。
- 中图法分类:F713.365.1
- 页码:228
- 纸张:
- 版次:01
- 开本:16开
- 字数:365(单位:千字)
本书以跨境电商数据分析相关岗位需求为导向,将跨境电商数据的理论知识和实践应用相结合,设置了 8 个教学项目,主要包括:跨境电商数据分析概述,跨境电商数据采集、清洗及处理,跨境电商数据化选品,跨境电商市场数据分析,跨境电商客户数据分析,跨境电商运营数据分析,跨境电商数据诊断与复盘,以及跨境电商数据可视化。每个教学项目分别包含学习目标、思维导图、情景案例、理论知识和拓展实训等板块。通过理论学习+实践操作+拓展实训,学生不仅能够掌握跨境电商数据分析的技术和方法,还能够利用数据化思维独立分析和解决跨境电商运营中存在的问题。
莫川川,广州番禺职业技术学院副教授,中国国际电子商务中心-国家专业技术人员继续教育基地特聘专家。主编国家十四五规划教材《跨境电商基础与实务》销量超过10万册。通过“丝路电商”云上大讲堂课程为38个国家9000名商务人士培训电商技能。梁娟娟(女),副教授,获全国优秀教师、南粤优秀教师称号。阿里巴巴跨境电商数据运营高级考评员。拥有二十年电子商务一线教学和培训经验。编写电子商务相关教材10部。指导学生参加专业技能大赛获得全国特等奖2项、全国一等奖8项目,全国二等奖6项,省级一等奖4项,省级二等奖10项。十次获得大赛优秀指导教师。
项目一 跨境电商数据分析概述···································································001
任务一 认识跨境电商···········································································003
任务二 认识跨境电商数据分析·······························································008
项目二 跨境电商数据采集、清洗及处理·······················································012
任务一 跨境电商数据采集·····································································014
任务二 跨境电商数据清洗·····································································024
任务三 跨境电商数据处理·····································································032
项目三 跨境电商数据化选品 ······································································040
任务一 认识跨境电商选品·····································································042
任务二 跨境电商站内数据化选品····························································047
任务三 跨境电商站外数据化选品····························································090
项目四 跨境电商市场数据分析···································································101
任务一 跨境电商市场基础数据分析·························································104
任务二 跨境电商市场竞争数据分析·························································110
项目五 跨境电商客户数据分析···································································121
任务一 跨境电商客户画像·····································································124
任务二 跨境电商客户来源数据分析·························································132
任务三 跨境电商客户价值数据分析·························································142
任务四 跨境电商客户消费数据分析·························································148
项目六 跨境电商运营数据分析···································································154
任务一 跨境电商店铺数据分析·······························································157
任务二 跨境电商供应链数据分析····························································172
项目七 跨境电商数据诊断与复盘································································180
任务一 认识跨境电商数据诊断·······························································182
任务二 跨境电商数据诊断与复盘案例解析················································186
项目八 跨境电商数据可视化 ······································································193
任务一 跨境电商数据可视化认知····························································196
任务二 跨境电商数据可视化图表····························································200
参考文献 ··································································································219