本书深入贯彻党的二十大精神,以习近平新时代中国特色社会主义思想为指导,准确把握教育事业发展面临的新形势、新任务,以培养学生的商务英语口语能力为核心,把英语语言能力培养与商务知识学习有机结合起来,突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动两大主线,涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。
本书精心设计了与国际商务有关的话题,从国际贸易实务的各个实战环节入手,让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易,书中融入了展示中华文明等内容,通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中应用国际商务英语口语,提高商务交际技能,提升民族自豪感,增强国际视野。
本书配有音频、电子课件等资源,可作为高等院校经贸和英语专业的教材,也可作为相关从业人员的参考书。
本书第三版被评为“十三五”职业教育国家规划教材,“十四五”职业教育国家规划教材。
		
	
陈宁
  ----------------------------  
陈宁,福建师范大学协和学院,教授,硕士生导师、高级经济师;福建省翻译协会常务理事。论文《翻译目的论视角下的商务英语翻译教材建设研究》获得第十二届全国商务英语研讨会三等奖。
陈鹏南
  ----------------------------  
陈鹏南,福建理工大学人文学院,讲师;2022年第13届“外教社杯”全国高校外语教学大赛一等奖获得者;福建省翻译协会会员。
Chapter 1   Welcoming Clients	1
PartA	Situational Dialogue	2
	Communicative Scene 1	2
	Communicative Scene 2	3
	Communicative Scene 3	3
Part B	Practical Key Sentences	7
Part C	Integration of Theory and Practice	8
Part D	Practice	11
Chapter 2   Seeking Business Opportunities	15
Part A	Situational Dialogue	16
	Communicative Scene 1	16
	Communicative Scene 2	17
	Communicative Scene 3	18
Part B	Practical Key Sentences	23
Part C	Integration of Theory and Practice	25
Part D	Practice	27
Chapter 3   Making Inquiries	31
Part A	Situational Dialogue	32
	Communicative Scene 1	32
	Communicative Scene 2	33
	Communicative Scene 3	34
Part B	Practical Key Sentences	39
Part C	Integration of Theory and Practice	41
Part D	Practice	43
Chapter 4   Business Appointment and Arrangement	47
Part A	Situational Dialogue	48
	Communicative Scene 1	48
	Communicative Scene 2	49
	Communicative Scene 3	50
Part B	Practical Key Sentences	54
Part C	Integration of Theory and Practice	56
Part D	Practice	58
Chapter 5   Offer and Counter-offer	61
Part A	Situational Dialogue	62
	Communicative Scene 1	62
	Communicative Scene 2	63
	Communicative Scene 3	64
Part B	Practical Key Sentences	67
Part C	Integration of Theory and Practice	69
Part D	Practice	71
Chapter 6   At China Import and Export Fair	73
Part A	Situational Dialogue	74
	Communicative Scene 1	74
	Communicative Scene 2	75
	Communicative Scene 3	76
Part B	Practical Key Sentences	79
Part C	Integration of Theory and Practice	80
Part D	Practice	82
Chapter 7   Business Visit	85
Part A	Situational Dialogue	86
	Communicative Scene 1	86
	Communicative Scene 2	87
	Communicative Scene 3	88
Part B	Practical Key Sentences	92
Part C	Integration of Theory and Practice	93
Part D	Practice	96
Chapter 8   Innovative and Power Brand Strategy	99
Part A	Situational Dialogue	100
	Communicative Scene 1	100
	Communicative Scene 2	101
	Communicative Scene 3	102
Part B	Practical Key Sentences	107
Part C	Integration of Theory and Practice	109
Part D	Practice	111
Chapter 9   Packing and Quality Inspection	115
Part A	Situational Dialogue	116
	Communicative Scene 1	116
	Communicative Scene 2	117
	Communicative Scene 3	118
Part B	Practical Key Sentences	121
Part C	Integration of Theory and Practice	123
Part D	Practice	125
Chapter 10   Acceptance and Orders	129
Part A	Situational Dialogue	130
	Communicative Scene 1	130
	Communicative Scene 2	131
	Communicative Scene 3	132
Part B	Practical Key Sentences	136
Part C	Integration of Theory and Practice	137
Part D	Practice	140
Chapter 11   Business Telephone Calls	143
Part A	Situational Dialogue	144
	Communicative Scene 1	144
	Communicative Scene 2	145
	Communicative Scene 3	146
Part B	Practical Key Sentences	148
Part C	Integration of Theory and Practice	150
Part D	Practice	152
Chapter 12   Terms of Payment	155
Part A	Situational Dialogue	156
	Communicative Scene 1	156
	Communicative Scene 2	157
	Communicative Scene 3	158
Part B	Practical Key Sentences	163
Part C	Integration of Theory and Practice	165
Part D	Practice	166
Chapter 13   Business Negotiation	169
Part A	Situational Dialogue	170
	Communicative Scene 1	170
	Communicative Scene 2	171
	Communicative Scene 3	172
Part B	Practical Key Sentences	176
Part C	Integration of Theory and Practice	178
Part D	Practice	180
Chapter 14   Sign a Contract	185
Part A	Situational Dialogue	186
	Communicative Scene 1	186
	Communicative Scene 2	187
	Communicative Scene 3	188
Part B	Practical Key Sentences	192
Part C	Integration of Theory and Practice	193
Part D	Practice	195
Chapter 15   Cargo Delivery	199
Part A	Situational Dialogue	200
	Communicative Scene 1	200
	Communicative Scene 2	201
	Communicative Scene 3	201
Part B	Practical Key Sentences	205
Part C	Integration of Theory and Practice	206
Part D	Practice	209
Chapter 16   Business Conference	213
Part A	Situational Dialogue	214
	Communicative Scene 1	214
	Communicative Scene 2	215
	Communicative Scene 3	216
Part B	Practical Key Sentences	221
Part C	Integration of Theory and Practice	222
Part D	Practice	225
Chapter 17   Sales Promotion	229
Part A	Situational Dialogue	230
	Communicative Scene 1	230
	Communicative Scene 2	231
	Communicative Scene 3	233
Part B	Practical Key Sentences	237
Part C	Integration of Theory and Practice	239
Part D	Practice	240
Chapter 18   Interview	243
Part A	Situational Dialogue	244
	Communicative Scene 1	244
	Communicative Scene 2	244
	Communicative Scene 3	245
Part B	Practical Key Sentences	249
Part C	Integration of Theory and Practice	251
Part D	Practice	254
Chapter 19   Complaints	257
Part A	Situational Dialogue	258
	Communicative Scene 1	258
	Communicative Scene 2	259
	Communicative Scene 3	259
	Communicative Scene 4	260
Part B	Practical Key Sentences	265
Part C	Integration of Theory and Practice	266
Part D	Practice	267
Chapter 20   Banquet and Parting	271
Part A	Situational Dialogue	272
	Communicative Scene 1	272
	Communicative Scene 2	274
	Communicative Scene 3	274
Part B	Practical Key Sentences	278
Part C	Integration of Theory and Practice	279
Part D	Practice	281