《酒店商务英语》是一本针对高校酒店管理专业学生及相应水平的商务工作者与英语爱好者而编写的基础课系列教材之一。《酒店商务英语》突破了传统的教材模式,综合考虑了高校酒店管理专业学生的特点,以现代商务英语教育对酒店管理实践的意义和功能为依托,力求以人为本,以任务为路径,以交际为目的,把酒店商务知识的传授和英语技能的培养有机地结合起来。《酒店商务英语》以循序渐进的方式,通过内容丰富、专业面广、难度适宜、饶有趣味的酒店商务材料,帮助学生了解酒店商务英语独特的语言现象和文体风格,促使学生积极参与商务应用文阅读、商务英语写作等实践活动,切实掌握英语语言的基本技能,旨在帮助学生掌握专业基础知识,培养新的思维方式,拓宽视野,了解酒店商务新动向,获取新认识。
Unit 1 International Hotel Business
TEXT A World Travel & Tourism Council
TEXT B The American Hotel & Lodging Association
Unit 2 Multinational Hotel Corporation
TEXT A Cultural Differences In International Hotel Development
TEXT B Marriott Create the World' s Largest Hotel Company
Unit 3 Ethics and Corporate Social Responsibility
TEXT A Does Corporate Social Responsibility Increase Profits?
TEXT B Greening Up the Hotel Industry
Unit4 Brand Management
TEXT A How Technology is Impacting Hotel Brand Management?
TEXT B Business Impact of Social Media
Unit 5 Hotel.Finance
TEXT A Application of Management Accounting In the Hotel Industry
TEXT B Change Revenue Recognition for Certain Franchise Fees
Unit 6 Hotel Leadership
TEXT A Women Gaining Leadership Roles
TEXT B The effect of spiritual leadership
Unit 7 Hospitality Real Estate
TEXT A Value Place inks deal to develop 25 hotels in Washington
TEXT B Ashford hospitality trust & prime Inc
Unit 8 Hotel Human Resource Management
TEXT A The Employee Free Choice Act
TEXT B Human resource management in the hotel industry
Unit 9 Hotel Sale & Marketing
TEXT A How Hospitality Brands Can Stay Competitive ?
TEXT B Why targeted marketing is critical for hospitality
Unit 10 Hotel Logistics
TEXT A What is Hotel Logistics?
TEXT B Hospitality Logistics: Benefits to Streamline Renovations
Unit 11 Hotel E-commerce
TEXT A E-commerce: a Kind of New Commercial Tool
TEXT B How has technology grown in the hospitality market?
Unit 12 Hotel Outsourcing & Procurements
TEXT A Outsourcing services in hotel industry
TEXT B Choice Hotels leverages in-house e-procurement tool
Unit 13 Hotel Marketing Research
TEXT A Information retrieval and research methods
TEXT B You Get What You Create - Accountability
Unit 14 Hotel Business Communication
TEXT A The skills of business communication
TEXT B Global Conversations with Enterpreneurs
Unit 15 Hotel Distribution
TEXT A Cost of distribution out of control or a real expense
TEXT B The Usage of E-distribution in the Hospitality Industry
Unit 16 How to Make the Service Well
TEXT A Take the Service Elevator to The Top Floor
TEXT B How to make the hotel service well
课后习题答案
《酒店商务英语》:
And we saw that in our returns that our shareholder returns during the time period that we were buying back stock underperformed our peers. So we stopped buying back stock, we doubled the common dividend. We have had great performance out of our properties. We recently did a convertible preferred capital raise where we were able to acquire a high quality hotel, the Barcelona Resort in Napa Valley that is a great asset.And the market just kind ofyawned at each of those strategies.
So that led us to the view that we needed to do something a little more - or take that to the next level of announcing an engagement with an advisor to explore strategic alternatives. So that is where we are. The management team owns a lot of stock in all of our platforms, both Trust and Prime, and we want to do what is best for shareholders.So we are right at the early stages of that process with the Prime platform.
And then back to the select service for a second. I suspect we will look to do something similar to what we are doing right now. Because what we are doing now allows us to get the size benefit of hopefully getting a cap great premium for the size.And it is a pretty efficient - efficient way to do it. So we are going to take a little bit more of an opportunistic approach to it. But I would suspect it will be similar to what we are doing now.
So the selection process - this first that we is selling is mostly brand managed hotels. And from that perspective we feel like we have gotten a lot of the value add opportunities that we can find out of those hotels.
And so, there is also a point in the cycle where when you are selling assets that are encumbered by brand management buyers might not ding you as much as they'otherwise might at different points in the cycle. And we feel like we are kind of in one of those points in the cycle where really there is a lot of capital chasing hotel assets. And that we feel like we can get the best premium and the best value for those assets right now.
So this first tranche.is mostly brand managed hotels, there are a few others that are other managed —— Remington manages a couple or a few and Interstate manages a couple. But that is the main factor that went into it.
There are some other assets that we have recently acquired that are select assets because at the time that we were in that - thinking that we were going to kind of incubate a select strategy we went ahead and bought some select service hotels that we felt like we could create value to. So those aren't included in this initial batch and those are ones that we feel like we can still add some value to.
Honestly there is probably five to seven that we would consider long-term holds that are assets that are more in urban locations. They might be - they might have a flag that is considered a select service fiag, but they operate more like full-service hotels and are able to get a RevPAR that is more similar to a full-service hotel. So it is hard to put a timeframe on it. But this first batch we are out in the market right now and I expect it to take a few months.
I think one of the things that we are seeing right now in the market is a big disconnect between private market values and public market values. And I think it has been a little exacerbated for our REITs, but you have seen that across the REIT-the hotel REIT space.
……