近年来,商务旅游发展迅速,已成为世界旅游市场的重要组成部分,而且仍有巨大的发展潜力。《商务旅游英语教程》力求结合国际商务及旅游业的发展以及物流、交通的实际需要,介绍一些与旅游及商务相关的知识,内容涉及政治、经济、文化等多方面内容,为商务旅游人士、旅游从业人员、英语和旅游专业本科生更好地熟悉不同国家的风俗习惯、礼仪礼节起到引导和指南的作用。本书选材时注重材料的新颖性、实用性、相关性及覆盖面。
本书的使用对象为普通理工科高校、师范类高校和独立学院开设英语专业的本科生,难度基本适合英语专业二、三年级学生。
本书共包括16个单元,每个单元包括以下内容。
导读:对本单元涉及的话题进行一个简单的介绍。
单元学习目标(Learning Objectives):列出此单元学习的主要目的,让读者在使用教材时更好地把握单元重点。
主课文(MainText):是单元的主要课文,内容符合该单元的主题,信息量大,使学生在学习语言的同时,达到增长知识的目的。单词和短语(WordsandExpressions):列出课文中的重点单词,单词注明了音标、词性和在本文中的意思,为学生学习课文提供方便。
注释(Notes):对学生在学习过程中可能遇到的困难,包括课文中的主要概念、专有名词、地名、人名,或是理解有困难的句子、句法要点加以注释,给出例子。课后练习(Exercises):通过多种形式的练习来检测与巩固学生对课文及相关知识的理解,另外,也力求提高学生的实际运用语言的能力。练习主要包括以下部分。
课文理解问答(Comprehension):这个部分主要检查学生抓住课文主旨的能力,以及对文中一些要点的把握,同时也用以提高学生的拓展性思维能力。
Unit 1 Culture(Ⅰ)
Main Text The Meaning of Culture
Supplementary Reading Intangible Cultural Heritage on UNESCO List
Unit 2 Culture(Ⅱ)
Main Text Cross-cultural Management and Training
Supplementary Reading The Impact of Culture on Business
Unit 3 Tourism
Main Text Global Code of Ethics for Tourism
Supplementary Reading Ecotourism
Unit 4 Travel
Main Text Travel and Tourism
Supplementary Reading A Future Role for Travel Management
Unit 5 Food and Beverage(Ⅰ)
Main Text Food Culture
Supplementary Reading Early Chinese Food History
Unit 6 Food(Ⅱ)
Main Text Food Safety at Temporary Events
Supplementary Reading Contaminated Milk Powder Reveals Safety Issue
Unit 7 Hotel related English(I)
Main Text Three Important Departments of a Hotel
Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows
Unit 8 Hotel-related English(Ⅱ)
Main Text The History of Hotels:From Economic tO Extravagant
Supplementary Reading Hostels
Unit 9 Business Management
Main Text Business Management in Canada
Supplementary Reading Uncommon Loyalty
Unit 10 Business Marketing
Main Text The Marketing Management
Supplementary Reading Top Five Ways to Sell Innovation
Unit 11 Negotiation
Main Text Negotiating
Supplementary Reading Cross Cultural Negotiation
Unit 12 Logistics
Main Text A Brief Introduction to Logistics
Supplementary Reading A Logistics Revolution
Unit 13 Transportation
Main Text The Transportation System in Australia
Supplementary Reading The Subway System
Unit 14 International Conferences
Main Text A Brief Introduction to APEC
Supplementary Reading International Business Meetings。
Unit 15 International Exhibition
Main Text Historical Background of Expo
Supplementary Reading China and Expo
Unit 16 Sports Tourism
Main Text Sports Tourism
Supplementary Reading Major Sport Events and Tourism Impacts
Keys to Exercises
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