《实用商务英语函电》包含12个单元,每单元由三课组成。从总体上介绍函电写作要求和格式入手,涉及国际外贸实务的各个主要环节,环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线,将其在外贸过程中所涉及各方面外贸磋商展现给学习者,在主要学习电子邮件交流方式基础上,同时介绍了电报、电传为辅的函电磋商方式。每个单元首先介绍这一国际贸易环节所涉及商务内容,使学习者理解来龙去脉,然后进入函电写作技能学习。每一课内容配有辅助学生自学的注释,涉及商务内容和英语语言用法,每单元后配有典型句子和形式多样的练习,包括选择题、填空题、简答题、翻译题和写作题。采用任务型学习加深学生对于商务知识和英语表达的掌握。附录部分提供了练习答案和单证示例,有助于学生自学。
作为国际商务往来中经常使用的联系方式,商务英语函电是开展国际贸易和有关商务活动的重要工具。正确了解商务英语信函写作的基本知识和熟练掌握外贸业务各个环节中的信函的内容、写作方法和技巧是国际贸易从业人员必备的专业技能。此外,“应用型”本科院校商务英语专业的主要任务是培养从事国际商务及相关工作的一线专业人才和管理储备人才。为了使学生了解商务英语信函的格式、写作原则以及写作技巧,帮助其提高在国际商务活动中正确、熟练地用英语进行对外联络和对外沟通的能力,本书编者根据多年从事“外贸英语函电”课程教学的经验,以及在对外贸公司、外贸从业人员的多次调研中所积累的大量素材和写作经验的基础上,编写了此书。
本书的一大特色是按照商务活动的全流程,以针织服装为主题商品,教学内容主要围绕一个案例展开,让学习者完整体会一个案例,身临其境地参与一桩生意。本书结构清晰,重点突出,使学生重点掌握一些常见类型信函的写作方法,并辅之以信函填空等多样化的练习方式补充相关信函样例,使学生能够运用所学句式、表达方式等完成相近或不同类型的信函,从而达到举一反三的效果。
本书共分十四个单元,按照国际贸易进出口流程的主要环节和内容逐一呈现相关知识和例函,包括建立业务关系、询盘、报盘和还盘、下订单、销售/购货确认、支付、包装、装运、保险、投诉和索赔等,同时详细介绍了商务信函的特点、主要构成、基本格式和写作原则。此外,还介绍了代理的相关知识及信函、代理协议的写作,便于有志于从事这一行业或想自主创业的同学参考。最后,简要介绍了电报、电传的基本知识。每章内容由以下几个部分组成:相关商务知识介绍、相关信函的写作提纲、例函及注释、配套的练习及相关信函中常用例句。本书各单元商务知识介绍部分以问题辅以思考性图片展示,降低教材的说教性,启发学生思考并增加趣味性。各章内容紧密联系,相互衔接,增加了案例的完整性、真实感和生动性。每单元分三课,环环递进,业务步骤清晰;每课都配有练习,边学边练,降低枯燥感。另外,本书信函大多成对出现,呈现给学生一个较完整的交流过程,并且每封信函都配有背景介绍,使学生准确了解该信函的写作背景及写作目的。单据通常有固定格式,各公司或单位开出的单据大同小异,因此本书在附录中添加了几种主要单据的空白示例,教师教学时在涉及相关单据时可参考讲解。本书还附有课件,练习配有参考答案,便于教师教学和学生自学。
本书编排新颖、难度适中、实用性强,可作为商务英语专业或国际商务、外经贸、涉外文秘等相关专业本科、专科教材,也可作为对该门课程有兴趣的其他专业学生的辅修教材或有志于从事国际商务的人员的自学材料。
本书在编写过程中参考了多种同类教材,在此谨对前辈和同行们所付出的辛勤劳动表示感谢。在搜集素材、业务介绍和内容取舍方面得到了上海、常州、广州等地一些公司和本人从事外贸工作的朋友、学生的帮助;本书的编辑和出版得到了江苏理工学院外国语学院的领导和东南大学出版社刘坚博士后的大力支持,在此一并表示感谢。由于水平有限,书中难免有疏漏、不妥之处,恳请广大师生和同行专家批评指正。
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2)Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson 2 (1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises1Basic Knowledge of Business Letter Writing
Lesson 1An Introduction to Business Letter Writing
Lesson 2Layout of a Business Letter
Lesson 3Writing Principles of a Business Letter
Unit 2Establishing Business Relations
Lesson 1Company Profile
Lesson 2Self-introduction by Exporter
Lesson 3(1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3Enquiries and Replies
Lesson 1(1) General Enquiry
(2) Reply to the Above
Lesson 2(1) Order Enquiry
(2) Reply to the Above
Lesson 3(1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4Offers and Counter-offers
Lesson 1(1) A Quotation
(2) Reply to the Above
Lesson 2(1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3(1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-cunter Offer
Writing Practice
Useful Sentences
Unit 5Orders, Acceptances and Rejections
Lesson 1Sample Letters for Orders
Lesson 2Acceptance and Partial Acceptance of Orders
Lesson 3Rejection of Orders
Writing Practice
Useful Sentences
Unit 6Contract Signing
Lesson 1Sending a Sales Confirmation
Lesson 2Sales Confirmation
Lesson 3Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7Payment
Lesson 1(1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2(1) Amendment to an L/C
(2) Reply to the Above
Lesson 3Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8Packing
Lesson 1Inner Packing
Lesson 2Outer Packing
Lesson 3(1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9Shipment
Lesson 1(1) Shipping Instructions
(2) Reply to the Above
Lesson 2(1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3Shipping Advice
Writing Practice
Useful Sentences
Unit 10Insurance
Lesson 1(1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2(1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3(1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11Complaints, Claims and Settlements
Lesson 1(1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2(1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12Agency
Lesson 1Importer Asking for Sole Agency
Lesson 2Entrusting a Customer with Sole Agency
Lesson 3Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13Telegrams
Lesson 1An Introduction to Telegrams
Lesson 2Examples of Business English Correspondence through Telegrams
Unit 14Telexes
Lesson 1An Introduction to Telexes
Lesson 2Examples of Business English Correspondence through Telexes
Keys to Exercises