战略规划与管理

定　　价：60 元

丛书名：江苏高校品牌专业建设工程资助项目

• 作者：蔡莉编著
• 出版时间：2018/12/1
• ISBN：9787568410397
• 出 版 社：江苏大学出版社

• 中图法分类：F272.1 
• 页码：247页
• 纸张：胶版纸
• 版次：1
• 开本：16K
• 字数：(单位：千字)

目 录

Chapter Introduction
1．1 General Meaning of Planning
1．2 Strategic Planning Misunderstanding
1．3 Strategic Planned Pitfalls/Traps
Chapter 2 Theoretical System of Strategic Planning and Management
2．1 System of Business Strategic Planning and Management
2．2 The Merger of Business Strategic Planning and Management
Chapter 3 Global Challenges and Development
3．1 Competition Challenges
3．2 Commercial Rules Conflict
3．3 Participants' Synchronization
Chapter 4 Theories and Techniques Development of Strategic Planning and Management
4．1 Classical Theories and Principles/Approaches
4．2 Modern Theories and Principles
4．3 Industrial Organization View （IO） and Resource Base View （RBV）
Chapter 5 Contemporary Mainstream Strategic Planning and Management Ideas
5．1 Dynamic Capability Theory
5．2 Virtual Business Strategy
5．3 Strategic Network Theory
5．4 Strategic Alliance
5．5 Differential Management
5．6 Evolutionary Theory
……