朱煜明主编的《新经济管理英语》是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块(Section)18个单元(Unit),其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面,选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。《高等院校十二五规划教材:新经济管理英语》采用模块化设计,与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过《高等院校十二五规划教材:新经济管理英语》的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。
《新经济管理英语》除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外,也可作为其他相关专业的专业外语教材,以及相关专业人士英语自学材料。
朱煜明主编的《新经济管理英语》根据管理和经济专业核心课程的设置情况,采用系统的模块(Section)式课程设计。课程内容设计成相对独立的多个模块,每个模块对应一门核心课程,每个模块根据内容的多少,分为2个讲授单元(Unit),这样可以使学生较为系统和全面地掌握各主要管理领域的英文专业知识。《高等院校十二五规划教材:新经济管理英语》共9个模块18个单元,其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面。每个单元分为精读、泛读、注释和练习等部分。每单元的练习以写作和翻译为主,写作练习采用研究生入学考试和PETS5考试写作考题形式,即Summary写作和Case写作。这样在提升学生专业英语知识的同时,又可提高学生的写作和应试能力。
Section1 ManagementandDecisionMaking
Unit1Management
Part1IntensiveReadingManagementsNewParadigms
Notes
Part2ExtensiveReadingGentlemen,ThisIsFootball
Notes
Exercises
Unit2DecisionMaking
Part1IntensiveReadingIntroductiontoDecisionMakingMethods
Notes
Part2ExtensiveReadingElementsofDecisions
Notes
Exercises
Section2 Economics
Unit3 TheOutlineofEconomy
Part1IntensiveReadingEconomics.TheFoundationofBusiness
Notes
Part2ExtensiveReadingTenPrincipleofEconomics
Notes
Exercises
Unit4TheOutlineofEconomy
Part1IntensiveReadingMoney.Introduction
Notes
Part2ExtensiveReadingOptimalResponsetotheFedPrintingDollars
Notes
Exercises
Section3 OrganizationalBehaviorandHumanResource
Unit5OrganizationalBehavior
Part1IntensiveReadingAnOverviewofOrganizationalBehavior
Notes
Part2ExtensiveReadingGlobalOrganizationalBehavior
Notes
Exercises
Unit6HumanResource
Part1IntensiveReadingHRManagementContributestoOrganizational
Success
Notes
Part2ExtensiveReadingAnOverviewofHumanResourceManagement
Notes
Exercises
Section4 Marketing
Unit7TheConceptofMarketing
Part1IntensiveReadingWhatIsMarketing?
Notes
Part2ExtensiveReadingSwatehmobile:IstheTimeRightforSmallCars
Notes
Exercises
Unit8InternationalMarketing
Part1IntensiveReadingGlobalMarketingintheTwenty-FirstCentury
Notes
Part2ExtensiveReadingLookWhosStalkingWal-Mart
Notes
Exercises
Section5 ProductionandOperationsManagement
Unit9OperationsManagementandProductDevelopment
Part1IntensiveReadingIntroductiontoOperationsManagement
Notes
Part2ExtensiveReadingProductDevelopmentProcess
Notes
Exercises
Unit10SupplyChainManagementandQualityManagement
Part1IntensiveReadingSupplyChainManagement
Notes
Part2ExtensiveReadingQualityManagementandJuransLegacy
Notes
Exercises
Section6 StrategicManagement
Unit11AnOverviewonStrategicManagement
Part1IntensiveReadingTheStrategicManagementProcess
Notes
Part2ExtensiveReadingUnderstandingStrategy
Notes
Exercises
Unit12IndustryAnalysis
Part1IntensiveReadingTheFiveCompetitiveForcesThatShapeStrategy(PartI)
Notes
Part2ExtensiveReadingTheFiveCompetitiveForcesThatShape
Strategy(PartII)
Notes
Exercises
Section7 AccountingandFinancialManagement
Unit13Accounting
Part1IntensiveReadingAReviewofAccounting
Notes
Part2ExtensiveReadingManagementAccountingasNormalSocialScience
Notes
Exercises
Unit14FinancialManagement
Part1IntensiveReadingTheFundamentalofFinancialManagement
Notes
Part2ExtensiveReadingFinancialPerformanceandGoalSetting
Notes
Exercises
Section8 ProjectManagement
Unit15ProjectManagementandProjectManager
Part1IntensiveReadingIntroductiontoProjectManagement
Notes
Part2ExtensiveReadingHowtoBeaSuccessfulProjectManager
Notes
Exercises
Unit16ProjectPlanning
Part1IntensiveReadingPlanningFundamentals
Notes
Part2ExtensiveReadingProjectManagementofUnexpectedEvents
Notes
Exercises
Section9 InformationManagement
Unit17FrameworkofInformationManagement
Part1IntensiveReadingTowardsaFrameworkforInformationManagement
Notes
Part2ExtensiveReadingBarrierstoInformationManagement
Notes
Exercises
Unit18IssuesofInformationManagement
Part1IntensiveReadingInformationManagement
Notes
Part2ExtensiveReadingCorporatePortals:aLiteratureReviewofaNewConceptinInformationManagement
Notes
Exercises