《会展英语(附光盘第2版会展专业21世纪高职高专精品教材)》编著者雷兵、杨晓梅。本教材从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。本教材不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
Unit 1 Preparation for Exhibition(展前) Lesson One Brief Introduction to Conventions and Exhibitions Section One:Lead in Section Two:Speak and Act Unit 1 Preparation for Exhibition(展前) Lesson One Brief Introduction to Conventions and Exhibitions Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Two Planning the Exhibition Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Three Exhibition Marketing Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Four Invitation Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read MoreUnit 2 At the Exhibition(展中) Lesson One Receiving Clients Section One:Lead in Section Two:Speak and Act Section ThFee:Intensive Reading Section Four:Read More Lesson Two Sales Presentation Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Three Business Negotiation Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Four Signing a Contract Section One:Lead in Section Two:Speak and Act Section ThFee:Intensive Reading Section Four:Read More Lesson Five Organizing Activities Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read MoreUnit 3 Exhibition Follow-Up(展后) Lesson One Follow-uD Businesses Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Two Exhibition Results Analysis Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read MoreUnit 4 Convention(会议) Lesson One Booking a Meeting Section One:kad in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Two Preparation for International Convention Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section FoLlr:Read More Lesson Three Opening and Closing Ceremony Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More Lesson Four Notice Section One:Lead in Section Two:Speak and Act Section Three:Intensive Reading Section Four:Read More附录1 主要国际会议、展览行业组织附录2 会展词汇与术语主要参考文献练习参考答案