定 价：25 元
丛书名：全国高等院校基于工作过程的校企合作系列教材
- 作者：孙虹瑞，李政杰
- 出版时间：2014/4/1
- ISBN：9787566309891
- 出 版 社：对外经济贸易大学出版社
- 中图法分类：H319.4
- 页码：176
- 纸张：胶版纸
- 版次：1
- 开本：16K
- 字数：(单位：千字)
《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(下)辅导用书》体例新颖，内容翔实，选材典型，讲评精辟。从商务工作的实际要求出发，融课堂商务英语教学和商务实际业务为一体，融语言文化知识与实际商务项目为一体，构建了基于工作过程的行动导向内容体系，实现了教、学、做一体化。
《全国高等院校基于工作过程的校企合作系列教材:致用商务英语阅读(下)辅导用书》以实际的商务项目为主线，以学生为教学中心，依据商务项目实际需求开发学习情境，以典型工作环节或场景设计教学内容。
Programme 1 Concluding a Contract
Passage 1： Oil Majors Disagree on Contract
Passage 2： Company Expands Co—operation
Programme 2 Packaging ofProducts
Passage 1： Coca—Cola Promises "Greener" Drinks Bottles
Passage 2： Food Standards to Be Clarified， Unified
Programme 3 Sole Agent
Passage 1： Ng Fung Hong Refutes Charges of Profiteering over Beef Monopoly
Passage 2： Govt， Private Owner Join Luxury Fever
Programme 4 Commodity lnspection
Passage 1： Shaanxi Commended by State Council Inspection Group For Market Supply and Supervisio
Passage 2： Pork Ribs Destroyed after Banned Additive Detected
Programme 5 Delivery and Shipment
Passage 1： Expand and Deliver （excerpts）
Passage 2： Volvo Jan Truck Deliveries Weakest in 3 Years
Programme 6 Complaints and Claims
Passage 1： Complaints on Internet Shopping Rise Sharply
Passage 2： Beyond the Arc Analyzes CFPB Complaint Data to Enhance Customer Experience
Programme 7 Business Arbitration
Passage 1： Arbitration in China.Get Used to It
Passage 2： Make HK a Business Arbitration Center
Programme 8 Business Logistics
Passage 1： At AFN， Employees are Treated with the Same Consideration as Customers
Passage 2： China Logistics Group Launches Domestic Trucking Services Operation In China
Pogramme 9 B u sin ess Ins u ranc e
Passage 1： Online Business Insurance Agent insureon Receives Near—Perfect S c ore for Customer Loyalty
Passage 2： Entrepreneurs Protect against Risks to Business
Programme10 E—commerce
Passage 1： 3 E—commerce Trends to Watch in China in 2013
Passage 2： China will Become the World's Most Valuable Market for E—commerce
Key to the Work Book
Key to the Reading Book
References
It has been a decades-long tradition for the commodity quality， business and commerce authorities to award "famous brand" and "quality inspection exemption" titles of various levels to products selected according to their rules.
The Chinese market has changed a lot during the past years.But these authorities' selection procedures and rules have not changed proportionately.
Worse， most local governments have special awards for the producers who win the titles.The application， assessment and selection procedures for the titles are sometimes influenced by artificial factors， and not based on the quality or popularity of the products.
Carrying such titles gives the products a great advantage over their competitors in advertising and marketing.
However， the melamine scandal of China's Sanlu formula milk powder in 2008， which caused an earthquake through the entire domestic dairy industry， shattered domestic consumers' trust in such titles.
The Sanlu formula carried the titles of "national famous brand" and "national quality inspection exemption commodity".Despite that， it turned out the powder was blended with industrial chemicals to increase its protein content， regardless of the harm to people's health.
The quality inspection authorities and business and commerce administrations must reform their regulations for such titles.
The success of a product depends on its popularity with consumers.After the titles awarded by government departments become a lucrative business for government officials and a protective talisman for inferior products， the titles became meaningless and now contradict their initial purpose.
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