定 价:33 元
丛书名:西方编辑出版理论与实务 (英文版) 系列教材
抱歉,中国人民大学出版社不参与样书赠送活动!
- 作者:苏世军, 张养志主编
- 出版时间:2012/9/1
- ISBN:9787300155357
- 出 版 社:中国人民大学出版社
适用读者:适合我国编辑出版专业或相关传媒类专业本科生和研究生使用, 也可以作为我国出版及其相关产业专业人士的业务参考书
- 中图法分类:C239.5
- 页码:253页
- 纸张:胶版纸
- 版次:1
- 开本:16开
- 字数:(单位:千字)
《西方编辑出版理论与实务(英文版)系列教材:西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。《西方编辑出版理论与实务(英文版)系列教材:西方出版概要》编写的基本原则,在于突出西方出版教育与实践有机融为-体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用,也可以作为我国出版及其相关产业专业人士的业务参考书。
Part One
West Publishing Indusrty In Ceneral
Chapter 1 A Glimpse of the UK Publishing Industry
Section A The UK Publishing Industry and Its Top Ten Publishers
Section B The Direct Value ofthe UK Publishing Industry
Chapter 2 A Glimpse of the US Book and Magazine Publishing Industry-
Section A The US Book Publishing
Section B The US Magazine Publishing
Chapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
Section A Top Ten US Publishers and BordersJ Bankruptcy
Section B The Added Value of the UK Publishing Industry
Chapter 4 Random House Inc. and Hachette's Environmental Policy
Section A Random House Inc. and Its Publishers
Section B Hachette UK's Environmental and Ethical Policy Introduction
Chapter 5 The Consolidation and Structure ofthe Publishing Industry
Section A Consolidation in the Publishing Industry
Section B Structure ofthe UK Publishing Indusy
Part Two
West Publishing Education
Chapter 6 Graduate Programs in Publishing in the UK and the US.
Section A MA in Publishing in the UK
Section B NYU MS in Publishing and Description oflts Core Courses
Chapter 7 Certificate and Undergraduate Programs in the US.
Section A Columbia Publishing Course-
Section B New York University Undergraduate Programs in Publishing
Part Three
Electronic Publishing and Future Trods
Chapter 8 Electronic Publishing and Ways of Reading
Section A Electronic Publishing
Section B How We Read Now
Chapter 9 Book Production and iPad-
Section A Print lsn't Dead-Finds Bowker's Book Production Report
Section B iPad Goes Global
Chapter 10 Future Trends, Challenges, and Opportunities
Section A Yale Publishing Course Partiapants Get a Look into the Industry's Future
Section B Challenges and Opportunities the UK Publishing Industry Faces
Key to Reading Comprehension Questions